Best Buy Weekly Football Challenge

Official Rules

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO PARTICIPATE. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Eligibility.

The Game is open only to legal residents of the 50 United States and the District of Columbia who are at least 18 years of age (except residents of Alabama and Nebraska who must be at least 19 years of age) at the time of entry. Employees and directors of Best Buy Stores, L.P. (“Sponsor”), Charch Media Inc. and Skybridge Marketing Group (each an “Administrator”), and their parent entities, subsidiaries and affiliated companies, advertising, promotion, or production agencies, any companies who are performing work in Best Buy stores at Best Buy’s request, and Web masters and Web suppliers (and their respective IRS dependents, immediate family members [children, spouse, parents, siblings] and individuals residing in their same household) are not eligible to participate. Void in Puerto Rico and where prohibited by law.

2. Description of the Game.

The Best Buy Weekly Football Challenge (“Game”) is a skill-based activity designed to test your football knowledge by comparing your fantasy team roster to that selected by our weekly celebrity guest. For the 17 weeks corresponding with the 2009 regular season of the league of professional football teams, beginning with the first game on September 10, 2009 and ending with the last game on January 3, 2010, you and our celebrity will each create a fantasy team roster from a list of professional football players set forth at the Game web site at www.bestbuyfantasy.com (“Game Site”). You and the celebrity will receive points for the actual performance of the players on the field, according to the scoring system set forth in rule 5. The Game will consist of the following elements:

a. High Point Contest. For Weekly Prizes: The participant with the highest point total for each Week (as defined in rule 3) will receive the weekly contest prize set forth in rule 7. In the event of a tie, the participant who first submitted his/her roster for the applicable Week will be the winner. For Grand Prize: At the conclusion of the Promotional Period (as defined in rule 3), the participant with the highest point total for a single Week over the entire Promotional Period will win the grand prize set forth in rule 7. (The grand prize winner will NOT be based on the participant’s cumulative total of points over the Promotional Period.) In the event of a tie, the participant with the next highest point total for another Week will be the winner (if a tie still exists after exhausting all weekly entries, the participant who first registered for the Game will be the winner).

b. Weekly Sweepstakes. At the conclusion of each Week (as defined in rule 3), your roster’s total points will be compared to the total points earned by our celebrity’s roster. For each point you earn that exceeds the celebrity’s point total, you will receive one entry into the sweepstakes drawing for that Week as set forth in rule 6. (Example: The celebrity accrues 100 points in Week one. You accrue 110. You will receive 10 entries into that weekly sweepstakes drawing.) Each weekly sweepstakes will be conducted as a separate promotion and your entries will NOT be carried forward to subsequent weekly sweepstakes drawings.

3. Promotional Period.

Game begins 12:00:01 a.m. Central Time (CT) on August 28, 2009, and ends 11:59:59 p.m. CT on January 3, 2010 (“Promotional Period”). A Week begins at 12:00:01 a.m. CT on a Tuesday and ends at 11:59:59 a.m. CT on the next Monday (a “Week”); except for the first Week, which will begin at 12:00:01 a.m. CT on August 28, 2009, and the last Week, which shall end at 11:59:59 p.m. CT on January 3, 2010. The Administrator’s computer is the official clock for the Game.

4. How to Play.

a. Registration. Visit the Game Site at www.bestbuyfantasy.com during the Promotional Period and follow the online registration instructions to create your Game account. There is no charge for creating your account. You will be required to provide your full name and e-mail address and create a username and password. You are responsible for ensuring that your name and e-mail address information is current. You may update your name and e-mail address information by accessing the Game Site and following the online instructions. You are responsible for the security of your username and password. You should take precautions to keep your username and password private to prevent unauthorized use. Limit one account per person/email address. Any attempt to register more than once using a different user name and/or password may result in disqualification. Any other form of Internet or e-mail entry/participation is void. Neither Sponsor, Administrator nor their respective agencies are responsible for failure to contact participants due to incorrect or inaccurate e-mail addresses or for any losses, damages or consequences that participants may suffer due to careless or unauthorized use of a username and password.

b. Roster Selection. In addition to registration, you must create your roster by following the online selection instructions. The celebrity’s choices for each Week will be revealed for purposes of comparison. You may participate at any time during the Promotional Period, EXCEPT, with respect to each individual football player, participants cannot access a player for the time period beginning 15 minutes prior to the start of such player’s first professional football game for that Week through the end of that Week (subject to change based on broadcast schedule). (Example: In order to change a player for a game starting at 1:00 p.m. CT, you must successfully submit your change before 12:45 p.m. CT on that player’s first game for that Week.) Instructions for creating and changing your roster of players are provided on the Game Site. There are no penalties associated with changing your roster, and there is no limit to the number of times you may change your roster per Week. No responsibility is assumed for any canceled, rescheduled, unavailable or postponed football games, in whole or in part.

Each Week, you must choose three quarterbacks, four running backs, four wide receivers, two tight ends, two place kickers and one bonus player (a player NOT on your roster). Then you must choose one tagged player who will receive double that player’s points for that Week. If you fail to select a new roster for any given Week as set forth above, you will NOT be eligible to compete for prizes that Week.

5. Scoring.

At the end of each Week, Administrator will use the individual football player results from the regularly scheduled professional football games for that Week to award points to the account of each participant who has that player on his/her roster. Weekly points will be awarded in the following manner:

a. Passing. One point for each three passing yards gained (rounded down); 50 points for each touchdown pass thrown; and ten points for each two-point conversion.

b. Rushing. One point for each yard gained; 100 points for each touchdown scored; and 20 points for each two-point conversion.

c. Receiving. One point for each yard gained; 100 points for each touchdown scored; five points for each reception; and 20 points for each two-point conversion.

d. Kicking. One point for each yard of a successful field goal. (Example: A 39-yard field goal will generate 39 points.)

e. Bonus Player. The points earned by the bonus player are determined by how they scored under Passing, Rushing, Receiving and Kicking as set forth above.

f. Tagged Player. The points earned by your tagged player will be doubled for purposes of your point total.

All points will be based on the official statistics of the organization responsible for governing the league of professional football teams for that Week. Changes made to the official statistics after the conclusion of each Week will not be reflected in the Game. If there is a dispute as to how many points should be awarded, the decisions of the Sponsor are final.

6. Weekly Sweepstakes Prize Drawing.

At the conclusion of each Week, a random drawing to award the weekly sweepstakes prizes will be held from among all eligible sweepstakes entries received for that Week as set forth in rule 2. The odds of winning any prize in any weekly drawing depend on the number of eligible entries received for that drawing. Winners will be notified by phone, email or regular mail, in Sponsor’s sole discretion. Failure to respond to two prize notices within one week following the date of second attempted notification may result in disqualification, in the Sponsor’s sole discretion. In the event of a disqualification, an alternate winner will be selected.

7. Prizes.

a. High Point Contest Weekly Prizes (17). The weekly contest winners will each receive one Titlecraft trophy and one $100 Best Buy gift card. Gift cards are subject to terms contained on gift card. Approximate retail value (“ARV”) of each weekly contest prize: $499. Total ARV of all weekly contest prizes: $8,483.

b. High Point Contest Grand Prize (1). The grand prize winner will receive the following: One custom Ibenez Chickenfoot guitar (ARV: $1,799.99), one Panasonic Viera 50” TV (ARV: $1,599.99), one Toshiba mini-Netbook (ARV: $399.99), one Logitech Harmony (ARV: $499.99), one Microsoft Xbox 360 Elite (ARV: $399.99), one Panasonic Home Theater System with DVD Player (ARV: $304.99), One Geek Squad Home Theater Set Up (ARV: $149.99), one grand prize trophy from Titlecraft (ARV: $399), and one Activision Guitar Hero World Tour Band Kit for Xbox 360 (ARV: $169.99). Total ARV of grand prize package: $5,723.92.

c. Weekly Sweepstakes Prizes (45 per Week; total 765). See attachment for weekly sweepstakes prize descriptions and ARVs for each prize. Total ARV of all weekly sweepstakes prizes: $86,482.45.

d. Total ARV of all prizes over Promotional Period: $100,689.37.

Prizes cannot be transferred, assigned, substituted, or redeemed for cash, but Sponsor reserves the right to substitute any prize with a prize of equal or greater value, should the prize, or any portion thereof, become unavailable for any reason. Prizes will not be fulfilled outside the 50 United States or D.C. Taxes on the prize are solely the winner’s responsibility. Sponsor reserves the right to substitute any prize with a prize of comparable value, in its sole discretion. Winners may not transfer a prize or request any prize substitution. No prizes will be awarded until the winner’s eligibility has been verified.

8. General Conditions. Participants certify that they have read and agree to these Official Rules and the decisions of the Sponsor, which are final and binding in all respects. If there is a dispute as to the identity of participant, the authorized account holder of the email address provided at registration will be deemed the participant. The “authorized account holder” is defined as the natural person to whom the email address has been assigned by a service provider with authority to assign such addresses.

Participants agree (a) that Sponsor, Administrators, and their respective parent entities, subsidiaries and affiliated companies, advertising and promotion agencies, and all of their respective officers, directors, employees, representatives and agents, will have no liability whatsoever for, and shall be held harmless by participants against any liability for any injuries, losses or damages of any kind to persons, including death, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in this Game or any Game related activity; or for any printing, production, typographical, human or other error in the printing, offering or announcement of any prize; and (b) except where legally prohibited, winners grant (and agree to confirm that grant in writing) permission for Sponsor and those acting under its authority to use his/her name, photograph, voice and/or likeness, for advertising, trade and/or publicity purposes without additional compensation in all media now known or hereafter discovered, worldwide and on the Internet and/or World Wide Web, without notice, review or approval. Sponsor reserves the right to modify these Official Rules for clarification at any time without materially affecting the terms and conditions of the Game. Potential winners may be required to complete, sign and return an Affidavit of Eligibility, a Liability Release and, where legally permissible, a Publicity Release, within 7 days following the date of first attempted notification. If documents are not returned on a timely basis, or if prize is returned as non-deliverable, or if winner is found to be ineligible or not in compliance with these Official Rules, such prize will be forfeited and awarded to an alternate winner. By participating in this Game, you acknowledge and agree that Sponsor may collect the personal information submitted by you, and use the information pursuant to Sponsor’s privacy policy available on-line at www.bestbuy.com or by calling 1.888.BEST BUY.

9. Limitations of Liability. Neither Sponsor nor its agencies are responsible for illegible, lost, late, damaged, destroyed, incomplete, postage due, unintelligible, non-delivered, misdirected, stolen entries; or for incomplete, inaccurate, lost, interrupted or unavailable network, satellite, telephone networks or lines, computer on-line systems, computer equipment, software, viruses or bugs, servers or providers, or other connections, availability or accessibility; or for unauthorized access to, or alteration of entries; or miscommunications, failed computer, telephone, satellite, or cable transmissions, lines or other technical failure; or for jumbled, scrambled, delayed, or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties; or for any other errors of any kind, whether human, mechanical, electronic or network; or for the incorrect or inaccurate capture of entry or other information, or the failure to capture any such information. Persons who tamper with or abuse any aspect of the Game or Web site, as solely determined by the Sponsor, will be disqualified, and Sponsor reserves the right to terminate such entrant’s eligibility. Entries generated by robotic, programmed, script, macro or other automated means will be disqualified. Neither Sponsor nor its agencies are responsible for injury or damage to participants’ or to any other person’s computer related to or resulting from participating in this Game or downloading materials from the Web site. Should any portion of the Game be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend or terminate the Game, and select winners from entries received prior to action taken or as otherwise deemed fair and appropriate by Sponsor. Without limiting the release provided above, and for greater certainty, Sponsor and its agencies will not be liable for (a) any incomplete or inaccurate information, whether caused by wireless device users or by any equipment or programming associated with or utilized in the Game, or by any technical or human error which may occur in the processing of entries; (b) the theft, destruction or unauthorized access to, or alteration of, entries; (c) any problems with or technical malfunctions of telephone networks or lines, computer on-line systems, servers or providers, computer equipment, software, viruses or bugs; (d) any failure of any message to be received by or from Sponsor for any reason including but not limited to traffic congestion on the Internet or wireless waves or at any Web site or combination thereof; or (e) damage to a participant’s or other person’s system or equipment occasioned by participation in this Game. Caution: Any attempt by an entrant to deliberately damage or undermine the legitimate operation of the Game is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such entrant to the fullest extent of the law.

IN NO EVENT WILL SPONSOR, ITS PARENT, AFFILIATES, SUBSIDIARIES AND RELATED COMPANIES, THEIR RESPECTIVE ADVERTISING OR PROMOTION AGENCIES OR ANY OF THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS, BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND USE OF THE WEB SITE OR DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM WWW.BESTBUYFANTASY.COM, OR ANY OTHER WEB SITE ASSOCIATED WITH THIS GAME. WITHOUT LIMITING THE FOREGOING, EVERYTHING ON THE WEB SITE IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

10. Disputes. Participants agree that: (i) any and all disputes, claims and causes of action arising out of or connected with this Game or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively in a court of competent jurisdiction in the State of Minnesota; (ii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Game, but in no event attorneys’ fees; and (iii) under no circumstances will participants be permitted to obtain awards for, and participant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expense, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS REGARDING THESE LIMITATIONS. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participants and Sponsor in connection with the Game, shall be governed by, and construed in accordance with, the laws of the State of Minnesota, without giving effect to any choice of law or conflict of law rules, which would cause the application of the laws of any jurisdiction other than the State of Minnesota.

11. Winners’ List or Official Rules Request. For a list of prize winners or a copy of these Official Rules, send a self addressed stamped envelope in a separate first class stamped envelope before January 30, 2010, to: Best Buy Weekly Football Challenge (please specify rules or winners list requests), P.O. Box 72756, Rockford, MN 55572. The winners’ list will be provided only after all winners have been determined at the conclusion of the Promotional Period. Official Rules will also be accessible at the Game Site during the Promotional Period.

12. Sponsor. Best Buy Stores, L.P., 7601 Penn Avenue South, Richfield, MN 55423.

13. Administrators. Charch Media Inc., 4610 Jewel Lane N, Plymouth, MN 55446; and Skybridge Marketing Services, 7600 69th Avenue, Greenfield, MN 55373.

14. Manufacturers of Prizes. The manufacturers of the prizes listed in rule 7 are not sponsors of or associated with this Game in any way.

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